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| How to choose PPC Landing Pages that sell |
By:
Jessica Thomson |
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PPC Landing page is page the customer sees after clicking the ad on the site. Attractive advertisement on PPC sites could bring lots of traffic to your site. But, ultimately, it is the PPC Landing site page which would lead to ultimate sale.
Ads on PPC site are made in such a way to attract maximum clicks. But the landing page should provide useful information and entice the customer to take the next step of making a purchase.To make your landing site very attractive to your visitors, following points should be kept in your mind:
You should not lead your customer to home page
When a customer clicks on the ad, he should not land up on home page, where he would have to search for the product he is interested. Instead, you should make the design in such a way that the click on the advertisement would lead him to the page which is specifically caters to such product. Developing Ad specific landing page is one sure way of getting more custom for your products on display.
Convey the information the customer wants
When you go shopping for a product, you would not like to hear irrelevant sales talk from the sales person concerned. It may make you feel frustrated and leave the place without making the purchase. Similarly, the visitors to your site would like all the information relevant for the product or the service being provided by you to be available on the site.
It would not be enough to only explain the salient features of your product. You should try to explain to them how the product would benefit them or they should purchase the product from you. Maybe you could offer them better service. Or explain why your product is value for money.
Write text in the page for getting higher ranking in search
Your landing page might be designed well to convert a visitor to the page into a customer. But we should also try to write text in such a way that it could be ranked higher in any search engine like Google or Yahoo or MSN. For achieving this, you may take help of SEO optimization techniques. The main ingredient for becoming successful in this effort is to intersperse your text with key words. The customers use these key words to locate sites like yours. Besides, making out a list yourself, there are tools like Wordtracker which would help you in this matter.
Testing of the site
It may be possible that the initial page design of your landing page would not bring you desired amount of traffic. You have to test your design and make changes so that you get more attention. |
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